For most organisations, market research is not an ongoing programme, but occurs periodically to address specific marketing issues. Firms without in-house market research expertise are often ill-prepared to source and manage market research programmes and vendors, and they may lack the skills and objectivity to design and interpret the results of the research.
In such cases an Interim Market Research Consultant is an excellent choice. From our global talent bank we can identify for you the Market Research Managers who have expertise in the type of research you need to conduct, and who have experience in your industry.
They can come into your organisation and hit the ground running, quickly developing the market research programme you need, identifying vendors, and executing the research.
Moreover, because they have no long-term involvement in your organisation, if necessary they will be brutally honest about the results of the research if there is bad news that needs to be delivered.
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